Money Now

Implementated features

SEO at the development stage: we created an effective website for the financial company MONEY NOW. Subtle animation brought the site to life and increases engagement, while the flexibility and simplicity of the multi-landing structure made it easy to manage.

Areas of work

SEO
Design
Web-development
Content-managment
Hosting

Design
SEO
Web-development

MONEY NOW is a reliable partner in solving financial issues. Over 12 years of operation, the company has become one of the leaders in the market for loans secured by real estate and cars.

The website is built on WordPress. A bright color palette was chosen for the design, emphasizing the simplicity and transparency of the service. A modern logo was also developed, taking into account both the latest trends and established design techniques.

The site features the following capabilities:

Loan calculator. Allows calculating monthly payments and applying right away.
Multi-landing structure. All service pages are designed in a landing page format.
SEO at the project development stage. The site structure was created with the semantic core in mind. Search optimization began at the development stage.
Animation. The appearance of blocks is accompanied by subtle animation, giving the site dynamism without overloading the perception.

SEO during web development

The website development started with a clear algorithm: we studied competitors, gathered and distributed the semantic core (a list of queries by which the site will be promoted) in the site structure. Then, the pages were categorized into three types depending on the query type:

Highly competitive, high-frequency queries: “Loan secured by real estate” – Homepage.
Targeted medium-frequency queries: “Loan secured by an apartment”, “Loan secured by a house”, “Loan secured by land” – service pages.
Low-frequency, auxiliary, and informational queries: “How to get a loan secured by a cottage”, “Loan secured by a two-bedroom apartment on the left bank” – blog article pages.

At the development stage, other SEO-related tasks were completed, detailed in the article SEO during web development. SEO first.

Calculator

The loan calculator is a key element of the site for a company providing loans. It is designed to be as easy to use as possible and is placed on the second screen of service pages. Users can select the loan amount, term, and payment type to get a preliminary calculation. Right near the calculator an application form is loated, which sends a request to the company along with the calculation results.

Multi-landing

All service pages are designed in a landing page format, and their content is divided into three types:

Unique for each page: image on the first screen.
Identical blocks with minor differences: advantages, conditions, documents, FAQ.
Static blocks: loan calculator, reviews, partners, warnings.

Unique content is created individually for each page.
Static content is filled in once and displayed automatically on all target pages. You only need to fill it in once, and then enable or disable it on the necessary pages.
Identical blocks with differences can be of two types:ов:

Blocks where the content is manually entered, and the visual design differs slightly.
Modular blocks, such as FAQ or Advantages, which can be selected from a list of ready-made elements and rearranged.

This approach made the site flexible for content management and significantly simplified making edits. For example, if conditions change, it’s enough to edit the entries in the FAQ and Advantages blocks, and the changes will automatically appear on all pages where these blocks are used.

Conclusions

Openness to innovations, a clear understanding of the site’s goals and objectives by the MONEY NOW team allowed us to create a project focused on effectively collecting applications and leads. Thanks to optimization during development, the site quickly entered the index for target key words, contributing to sucessfull promotion on Google