SEO of a Landing Page or One-Page Website

One-page websites or landing pages have become very popular, especially among novice online entrepreneurs. This is not surprising: they are cheaper, simpler to develop, and often all it takes is one A4 page with a description of the company, advantages, products or services, contact information, and reviews.

However, a website on its own does not attract clients. They can be acquired either through advertising or SEO promotion. On-page optimization begins with content, as it is the basis on which search engines determine which queries to show your site for in search results.

SEO opportunities for one-page websites are limited due to the small amount of content. However, results can be achieved in the following cases:

• Low competition in the niche;
• Local queries, if your business is oriented toward a specific region or city;
• Brand-related queries, associated with your company’s name.

On-Page Optimization: Why is it Necessary?

Even though SEO capabilities for one-page websites are limited, on-page optimization remains an important step for the following reasons:

• Proper display in search engines. Optimizing meta tags, headings, and content helps the page index correctly and appear in search results.
• Collecting statistics and integration with search engines. Setting up web analytics tools such as Google Analytics and Google Search Console allows you to track traffic and obtain data on search queries, helping to improve the site in the future.
• Building a positive domain history. Even if the site later expands into a multi-page one, early optimization will help create a solid foundation for future promotion.

These tools allow you to quickly attract traffic to your site while bypassing SEO limitations.

How to Improve a Landing Page: Expanding the Site Structure

We have developed a strategy for promoting landing pages that includes slight site expansion, even if you don’t view the landing as an MVP of a future website. This significantly improves SEO. The main elements that can be added include:

• A “News/Blog” section — regular content updates help better indexing and attract organic traffic.
• A “Contact” page — an important element for both SEO and user convenience.
• An “About Us” page — helps build trust with clients and is further optimized for key queries.
• A service pages section — allows a more detailed exploration of your services and optimization for specific queries.

In our experience, such changes can be made with minimal costs. The benefits of expanding the site structure and full SEO promotion far outweigh the initial expenses of creating a one-page site.

When SEO Isn’t Enough: Online Marketing for Landing Pages

If SEO methods alone are not sufficient for successfully promoting a landing page, online marketing tools such as the following should be used:

• Google Ads;
• Facebook/Instagram Ads;
• SMM (social media marketing).

In any case, there is always a solution to better utilize even a landing page. Fill out the form below so we can assess the promotion potential of your website.