A Website “for Yesterday”: How Is It Possible?
Limited budget, incomplete content, urgent need to launch an ad campaign, and the website is still not ready (or the current site is not performing). Sounds familiar? Many clients come to us with such requests. There is a solution!
Fast, high-quality, and cheap — is it possible?
Achieving all three factors simultaneously is almost impossible, but there is an approach that can help launch a project quickly and effectively:
- Setting priorities: identifying which website functions are major for launch and which can be added later.
- Content audit: gathering available materials — photos, reviews, texts, videos. Missing content necessary for launch is created first, either by the client or our team.
- Gradual development: the project is divided into stages. Initially, a minimally viable product (MVP) is created — usually a one-page website (landing page) that can be used for advertising. Such a site can be developed in 1-1.5 weeks without sacrificing quality.
- Launching ads in parallel with development: ad campaigns are set up at the same time with website creation, so the site and ads go live together.
Naturally, in such tight deadlines, only an MVP is created — it may contain incomplete information, partially non-functioning features, or minor bugs. This is normal practice, as long as the website’s architecture is built correctly without critical errors that would require a complete overhaul.
If errors are unacceptable, additional time and resources can be allocated: engaging more QA and increasing the team’s work hours. This, of course, will increase the budget, but ultimately, the choice is yours.
- Further development: 1-2 weeks after the MVP’s release and launch, further development and content addition can begin. During this time, bugs are fixed, feedback is collected from early users, the site starts integrating into the company’s business processes and importantly, it begins generating revenue (if that is its goal).
Thus, further development and site maintenance will proceed according to plan, with budget optimization.
Potential Mistakes
Mistakes can be divided into two groups:
- Organizational mistakes:
- Unclear goals and objectives set for the website;
- Incomplete understanding of why the website is needed and what problems it should solve;
- No advertising budget.
- Technical mistakes:
- The illusion that a website can be created quickly and cheaply by purchasing a template or using a website builder. At best, this will lead to an expensive-to-maintain project (higher content costs, need for a powerful server) and compromised quality. However, in some cases, a template or builder might be the optimal solution.
In this article, we shared the secrets of creating a website quickly, with quality, and without unnecessary costs. As you may have noticed, achieving all three goals at once is impossible. But with the right combination of priorities, you can get the result you need! If this information is relevant to you — tell us about your project, and together we will create a plan for its development.